Wired article is online!
Here:
Several dozen conference-goers are filing into the Mendocino Room of the Embassy Suites Hotel in Burlingame, a San Francisco suburb, arming themselves with coffee and muffins as they shuffle to their seats. It’s the kind of scene that occurs daily—if not hourly—in the Bay Area, where techies and businesspeople forever squeeze into drab meeting rooms to discuss how they are going to change the world.