Here’s the book’s website. It is called Universal Coverage, and asks: “If the system failed you, how far would you go to save your child?”. Below is a great video ad:
(via Patient Power)
Here’s the book’s website. It is called Universal Coverage, and asks: “If the system failed you, how far would you go to save your child?”. Below is a great video ad:
(via Patient Power)
Nice concept, I sure like how sexy they made it look 🙂 However they’re playing on the all-too-common confusion between actual healthcare, and the financing thereof.