It's very important to be honest about the advantages and limitations of doing business on board a floting platform. We've seen numerous proposals for ideas to make money on floating cities that are obviously not going to work, because they don't leverage any of the comparative advantages. There are lots of people out there who want to make money, and there is no easy way or magic recipe to do so. By moving a business to the ocean, you are cutting it off from resources and customers, making everything more expensive and more difficult. To be able to compete with the possibiltiy of doing the same thing on land, there has to be a damn good reason why the ocean is a better place.