However, solving these engineering challenges is meaningless unless we can solve the substantial business challenges as well. Sure, with enough money the ocean can be made habitable. But where will it come from? How will seasteads make money? Who will want to live there? Is there a big enough market? The lack of a good incremental plan has been a major flaw in other ventures, so we must address these crucial questions with a plan for getting from here to there through a series of realistic steps.